My 9-8-7 Tour Recap (Part 1)

Anitra Jay at Goodbye Blue Monday - Brooklyn, NY After being back home for a week to rejuvenate, I must say the tour was absolutely amazing!  There are so many stories and experiences that we can share, I might have to write it in more than one part.  In fact I think I might even do a series.  :)

First, I compiled a list of the Top 10 Lessons Learned while on tour on the East Coast:

1.  While driving around in Boston, even with a GPS, you will get lost.

2.  If you do happen to find your destination, parking will be a nightmare.  It's best to get familiar with public transit or catch a cab.

3.  It costs $13 to drive across the Washington Bridge going into NYC.

4.  I'm not participating in any competitions.

5.  Super 8 Motels are hit and miss.  It's best to stay clear of them.

6.  New York is a massive state stretching over as much as 6 hours in driving distance.  There's far more to the state of New York than just NYC.

7.  If you sense that there is something weird in the air, it probably is something weird in the air.

8.  How to "city walk" - Walk fast and act like you know where you're going.

9.  In NYC, the streets are so bad, that they have to have drive-in tire shops every other block to repair tires.

10.  As a performer, it's not about how many people are in your audience, it's about connecting with your audience.  This one deserves more attention.  I have been knowing this all along, but the concept became more real to me while on tour.  There were times we were playing in front of 100 and there were times we were performing to an audience of 6.  The best show didn't necessarily have the most people, though.  It was the one where the audience was the most engaged and connected.  That's when the real show begins.  It's always good to have bodies in seats for sure, especially when it comes to venues such as bars and restaurants where their profits comes from bar sales.  But when they do show up in droves, you have to be able to engage them or else they will leave.

Check back for more details and video footage to come...

My Night at the Charlotte Music Awards

A night of firsts happened to me last week.  I performed at the legendary Comedy Zone in Charlotte at the NC Music Factory.  I competed in a live singing-songwriting competition.  I met some of the best singer-songwriters in Charlotte.  And for the first time, my favorite restaurant disappointed me.  :)  Well it wasn't too bad.  Mert's Heart and Soul, used to have prize-winning deep fried catfish on the bone.  Now they serve catfish fillets.  What a bummer.  But, they are still one of my favorite restaurants in Charlotte.  If you're in town, head uptown and look for them. They serve down-home hearty goodness on plates.  

I digress.

 

I was nominated for Best Singer-Songwriter of 2013 with the Charlotte Music Awards last month.  The competition was last weekend.  I competed with 12 other hopefuls for the title.  I went on stage and gave it my best shot.  Everybody said I did really really good, even the other performers.  But ultimately, a sweet southern country singer took it home.  :(

 

Here are a couple pictures from the evening.

Anitra Jay, R&B/Soul Singer-Songwriter competing at the Charlotte Music Awards

48550239-DSC_6634

What's really cool about the venue is that, this is the same stage all the big comedians grace when they come to Charlotte.  Brian Reegan, Rob Schneider, Tommy Davidson, and the host of others.  So I performed on the same stage they made jokes on.  Pretty Cool, huh!?!

 

All in all it was lots of fun and a great networking opportunity.  Would I do it again?  I'm not too sure about that.  I was pretty bummed out about losing at first.  But my take-away from the whole experience is that awards and accolades might be good from an earthly glory standpoint, but in the grand scheme of things, if you are living out your purpose, only what you do for Christ will last.  I'm going to keep doing what I'm doing.  No matter what the outcome is.  And plus, I'll save my 80 bucks for merchandise or album production.

Cheers!

Yard Sale Fundraiser

It's always fun coming up with creative ways to raise money.  This time around I decided to have a yard sale. A musician friend and I are going on tour next year to Europe!!  We're super excited and a little overwhelmed on how we're going to afford the trip.  So we put our heads together and came up with the idea for a yard sale to raise funds.   We asked our friends and family to donate their used and not-so-used items for us to sell.  We ended up with a LOT of stuff.  Desks, lamps, candles, clothes, shoes, jewelry, hats, decorative items, dishes, a bed, and the list goes on.  There were a lot of people donating things so we decided to get a U-haul truck to go around town picking up the items.  Rob and I had fun touring the city through the front seat of a U-haul truck.  We even stopped at a grocery store that evening, picked up a few food items, and had a picnic in a park on our way to our last two stops.  We found a way to enjoy ourselves in the midst of all that heavy lifting!  :)

There's me and the U-haul in the background.

After having so much fun in the park we decided to make that a weekly event and bring our instruments to play also.  I may be blogging about that soon!

For our European Tour next year, we're planning a week long trek through Europe staring in London and working our way through Spain, Germany, Belgium, France, Greece and maybe even Switzerland.  It's where ever the wind takes us at this point as we're still ironing out our plans.  This will be my first time going to Europe.  I'm so blessed that God is taking me there through my career in music!

Rob and me having a romantic picnic between stops.

The yard sale was a success according to the average financial results of a typical yard sale.  I had lofty goals in my head of how much we wanted to raise and we made about a third of that I guess.  *Sigh.

 

Stephen holding up all of our cords.  We got a lot of those and sold 1 for $0.25.

 

Arsena folding the clothes.  Doesn't she look lovely?

We have a lot of stuff left over and we're going to have another yard sale to see if we can pick up a few more couple hundred dollars in a few months.  We'll see.

Here are a couple yard sale customers bless their hearts!

 

Next time around we'll have a better idea of sign/marketing, pricing strategy and how to negotiate at a yard sale to get the best results.  :)

 

25 Ways to Promote a Show (in Charlotte, NC)

As an independent musician, I'm always on the lookout for ways to market and promote my shows.  So I pulled together a bunch of ideas into one article.  I hope this helps out my fellow musicians in Charlotte and beyond.  This is not an all inclusive list and if there's anything missing please add to it in the comments section.

25 Ways to Promote a Show in Charlotte

--------------------FREE-ish--------------------

  1. Hang Posters

Put together a compelling offer or reason why they should come.  Don’t just slap some good looking graphics and info, try and add some features like drink specials, all new material, or giving away a dinner with the band to one lucky guest.  Make it a must-see event. Make sure the info/details are displayed prominently.  The important details are the first priority and the design comes second.  Don’t favor design over info.  Below are a couple community boards in Charlotte.

  • Amelie’s
  • Smelly Cat (they only allow you to post flyers if your event is in NoDa)
  • Last Word
  • ZiZi’s Gourmet Veg
  1. Street Team (Pass Out Flyers)

A great place to pass out flyers is at the venue a week or two leading up to your event.

  • NoDa
  • Theatrical Shows (before/after)
  • 5k Races (before/after)
  • Festivals (before/after)
  • Ask your friends and family to e-mail a digital version of the flyer to their friends/family.  It only takes a minute to forward an e-mail.
  • TIP:  Always have flyers printed up and pass them out at your shows advertising your next show
  1. Post the event to Your Official Website
  2. Post the event to Facebook
  • Create Event
  • Share on personal timeline
  • Share on band page
  1. Post the event to Twitter
  2. Post the event to MySpace
  3. Post a slideshow about the event on YouTube (if you have a lot of local subscribers)
  4. Post the event to Event Calendars
  • Charlotte Culture Guide

http://www.charlottecultureguide.com/page/submit_event/

  • Creative Loafing

http://posting.clclt.com/charlotte/Events/AddEvent

  • Charlotte Post (African American Audience):

http://www.thecharlottepost.com/index.php?submenu=events&src=gendocs&ref=Events%20Calendar&category=Main

  • Charlotteobserver .com

http://events.charlotteobserver.com/listings

  • Charlotte Loves Music

http://www.meetup.com/CharlotteLovesMusic/

  • It’s Live, It’s Local, It’s all about Music

https://www.facebook.com/groups/370508629658379/

This is a closed group on Facebook and access is granted only by the administrators, but a great resource of local performers.  It may help to send a personal message to the administrators giving them a short bio

  • Charlotte’s Got a Lot

http://www.charlottesgotalot.com/submit-events

  • Charlotte News Channel 3 Online

http://events.wbtv.com/createevent

  • Charlotte 360

http://www.360charlotte.com/events

  • Charlotte News 14 Online

http://charlotte.news14.com/content/neighborhood_calendar/

  • Charlotte Alive

https://www.facebook.com/charlottealive1

  • TIP:  Include video footage.  It might be nice for potential attendees to see a video of you performing.  It may convince them to attend.
  1. Create and send a Press Release (Make it Newsworthy with a unique angle)
  2. Post the press release on PR Log
  3. Send the press release to media contacts

Extend Invitations:  One great way to increase coverage of your show is to offer guest list places to journalists. If you can convince them to run a preview or review of the show in exchange for a spot on the list, great, but even if you can't, go ahead and let 'em in. You'll be able to cash in on the good will you've created here in the future. If you want to increase your promoter cred and get other bands in your area to turn to you for future shows, extend a guest list spot to them as well, space permitting.

  1. Arrange for an interview
  • Radio – Do ticket/t-shirt giveaways
  • Print Media
  • Blogs
  • or do your own and include it on your FB event
  • Try local podcasts or online radio stations. They may be interested in promoting your gig if they have enough incentive
  1. Update your e-mail signature with show info
  2. Send a personal e-mail to your close network of friends and family
  3. Send E-mail to your e-mail subscribers
  4. Send Text Messages
  5. Or just Call them folks up and tell them
  6. Target organizations that can send large groups to your show and offer bulk ticket prices
  • Schools
  • Churches
  • Hospitals
  • Women’s Institutes
  • Rotarians
  • Business
  • Social clubs
  • Larger employers
  • Pubs
  • Leisure centres
  • Residential home staff
  • Fraternities/Sororities
  1. Affiliate Programs:  Enlist eager college students to help sell tickets.  Give them a percentage of the amount of tickets they sell.  If they do sell your tickets, you will have sold to a network you wouldn’t even know about otherwise.  If they don’t sell, you would at least have gotten the word out.
  2. Co-Market with a Local Non-profit or business related to your music
  • For example, a band that has a niche market in the “skater boy” demographic might find success working with a local skate shop.  They may let you print up some flyers and set them out on their counter or even better, put your flyers in customer bags.  You can create a double sided flyer, one side with their message and the other side with yours.
  • They may send your message in an e-mail to their constituents if they have some incentive such as a couple free tickets or t-shirts.  Leave the free tickets or shirts at the store and have the winners come to the store to pick it up.  Store owners might jump all over you giving potential customers a reason to come to their store.

--------------------PAID--------------------

  1. Advertise
  • Creative Loafing
  • Charlotte Observer
  • Coffee News
  • Other news circulars
  • Facebook Event Ads
  • Billboards (mobile and stationary)
  1. Hire a Publicist or PR Firm
  2. Hire a Promoter
  3. Purchase an e-mail list of your target market from a broker and send a customized e-mail with a compelling offer
  4. Purchase a mailing list of your target market from a broker and send a customized postcard with a compelling offerI hope this helps jog your creative thinking in promotions as it relates to shows.  Drop a line or add to the comments section your thoughts or if you notice anything in error.Thanks for reading.  If you'd like to re-post this anywhere please contact me for permission.Soulfully RockinAnitra Jay

****UPDATE 1/28/2015:  Thanks for reading.  This post is one of the most viewed articles on my blog.  Since writing this article I've gotten a lot of feedback on just how helpful these tips are.  So I decided to create a new blog dedicated to coaching artists on how to realize success in their music careers based on my own personal experiences and thoughts.  I wrote a more thorough article about promoting shows with even more ideas on my blog, The Crafty Musician. Click here now, to read 15 more ways to promote your show.

Migraines & Cluster Headaches

I've been battling with headaches for the past two weeks.  These aren't just your regular headaches, the ones that you take Excedrin and go on.  It's much worse.  I would go as far to classify these headaches as debilitating, mind numbing, holy terrors!

I've been dealing with these headaches every year since I was 13.  And it's gotten progressively worse each year.  I've been to doctors and they've always diagnosed them as migraines, they would give me a prescription, and send me home.  I've managed to deal with the pain until now.  For some reason this year, the pain was extremely severe and unbearable.  In the span of one week I'd been to see a doctor 4 times.  They each gave me some cocktail of prescription and sent me home.  But the pain never fully went away.  My husband finally decided to take me to see a headache specialist.

I was then diagnosed with Cluster Headache Disorder.  A cluster headache is a series of short very painful headaches that happen over a period of time from one week to months and then they go away for a time and come back.  The headaches happen in clusters.  The main difference between a migraine and a cluster headache is the length of time, severity of pain, and behavior of the patient.  With a migraine you can take medicine, go in a dark room, sit still and find comfort.  When you have a cluster headache, you don't find comfort.  The patient is often restless with a pacing or rocking back and forth.  Cluster headache pain is more severe than a migraine, but the cluster headache typically is shorter in length of time than a migraine.

My headaches come every year during the summer months.  They attack every day once or twice in the morning around 7 or 8 am, twice in the afternoon, and throughout the night starting at 3 or 4 am.  During the cluster pattern, I could have around 8 headaches a day.  What's worse is that these headaches are often accompanied by nausea and vomiting.  I've lost weight due to me not being able to keep much down.  I'd been on a liquid diet for about a week.  I found myself sleeping on the bathroom floor in the dark every night.  The medical community recognizes this disorder as the worst pain a human can experience and it only affects about 1% of the population.

After seeing the headache specialist, I feel like I'm finally on a path to healing.  Now that I know what I have and know more about the disorder, I can better manage it using the proper treatment and prevention methods.  I've learned that things I eat could be triggering the headaches.  For example, I found out that aged foods such as cheese, wine, and fermented soy products contain a chemical called tyramine that has been known to cause headaches.  I've noticed that after eating cheese or soy sauce or tofu, I would get a headache the same or next day.  I'm learning more and more about my body each day.  It's been an uphill battle, but now I feel like I have the tools to be in control.

I wanted to share this with you to encourage everyone to see a headache specialist if you get headaches that disrupt your life.  It's not normal, but it can be treated and prevented.

Needless to say, I haven't been able to do much in the way of music for the past couple of weeks.  I still have three songs to record and then we're off to mixing and mastering.  I had a minor set back but I'm getting back in the studio this week and I'm so excited that we're close to the end.  I'm closer than ever to sharing my new songs and tracks with all of you.

Signing off...

Keep on doing what you do, stay focused and God Bless!

My First Year in Music

Approaching my first full year in music is an exciting accomplishment.  I started this entire journey as a professional in January of 2011.  Looking back on all the shows, the CD project, the self-critiquing, the networking, the marketing tasks, and so forth has made me a stronger and more confident performer and entrepreneur.  It's been a learning curve.  I've had good days and bad days.  But through it all, I know that I'm where I'm supposed to be and that God is behind this.  As I look back on my goals I can see how hard I've worked.  I started out with a dream and a guitar.  Now I have over 300 fans, lots of mailing list subscribers, a handful of industry relationships, a studio album, and a blossoming career.  It all started with a dream or a vision.  I believe that everything starts with a dream or a vision.  It takes passion, drive, and courage to turn the vision into a reality. It doesn't matter what the odds are or what others say, if there is a vision, it can be done!